When Is The Best Time to Buy New TV? Superbowl Time.

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Hey Bubbas,

It just makes sense, doesn’t it? The hottest deals on buying a new TV is the week leading up to Superbowl, one of the most watched broadcasts in TV land every year. Retailers always take note of this huge demand, they also love taking this opportunity to remind buyers of the continued affordability of the larger flat screen sets. Up in Patriot’s country, the Boston Globe reports that not only have the screens continually dropped in price, but the larger sizes are growing even more popular (and affordable.) 

As the price of televisions has declined over the years, the average screen size has increased roughly 60 percent, to 36 inches in 2011 from 22 inches in 1997, according to the Consumer Electronics Association, a trade group in Virginia. The trend is expected to continue. Televisions with 60-inch screens or larger are the fastest-growing segment of the market, with sales of these monsters expected to jump 40 percent this year, to 1.2 million sets, even as overall television sales decline slightly.

The actual price drop is staggering.

Paul’s TV in Reading, which markets itself as the “The King of Big Screen,’’ has been aggressively marketing its televisions in advance of tomorrow’s Super Bowl, Garelli said, offering sale prices, three years of interest-free financing, and guaranteed delivery by the day of the game. Three years ago, Paul’s was selling 55- and 60-inch TVs for about $5,000; today they go for about $1,500. “One hundred and three inches is the biggest TV we sell,’’ Garelli said. “The 60- to 65-inch TVs are definitely our most popular.’’

So a couple of years ago, a 60 inch plasma cost more than a pretty good used truck. Prices will probably continue to drop, but if you’re looking at a purchase in the near future, Super Bowl week is a hot opportunity. Retailers are very keen on the huge demand at Super Bowl time. “Kevin Koufos, manager at the Best Buy at Cambridgeside Galleria, said the electronics chain considers this time of year ‘home theater drive time.'”  Retailer’s margins are becoming ever smaller on TV’s as competition grows in this sector. Best take advantage of that.

The original article can be viewed here. 




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